BUY LOCAL FROM NB INFORMATION TECHNOLOGY FIRMS Research Paper

BUY LOCAL FROM NB INFORMATION TECHNOLOGY FIRMS - Research Paper Example In this regard, there are certain potential problems that are likely to be faced by the New Brunswick (NB) firms in their internal and external business environment context. The internal risks that could be faced by the NB organizations are generally non-marketable attributes namely brand, visibility, credibility as well as cost related constraints (Kramer, Jenkins & Katz, 2007). Problems in Internal Environment The potential internal constraints for the NB firms can be identified to be ingrained within the facet of non-marketable variables which can considerable affect to efficiently derive the potential benefits of ICTs. Moreover, the risks associated with internal environment of the NB firms can also create significant challenges for them in terms of building their long-term sustainability in the fiercely growing global IT industry. In accordance with the non-marketable risks in the SCM processes, certain potential problems can raise due to the integration of ICTs within the diffe rent operational activities. ... The integration of ICTs within the supply chain process provides adequate support to an organization to efficiently perform its range of supply chain functions. However, the functions of ICTs within the supply chain often been observed to involve issues related with its visibility. The integration of ICTs within the supply chain process tends to provide adequate flexibility to the organization along with offering them enhanced visibility amid the large NB purchasing organizations. In addition, the local NB IT firms face a major challenge due to the lack of visibility. This is because they generally use quite a less amount of marketing and promotional activities. This factor reduces their chances to have a prominent place as a prospective Business-to-Business player in the minds of large local NB purchasing organizations (Booz Allen Hamilton Inc, 2012). 2. Brand: The brand value of the NB IT firms can also be regarded as one of the major constraints which can occur due to the extensiv e practice of ICTs within different supply chain activities by the firms. An effective and strong brand position can provide adequate support to the organizations to effectively obtain significant benefits of the ICTs especially in the supply chain operations. However, the notion of brand or brand valuation can also be a major concerning factor of an organization which can further lead to significant issues. Owing to the stated concern, the integration of ICTs in the supply chain ensures to reduce the usage of different organizational resources and it also provides benefits to minimize the potential costs in the SCM operations. In relation to local NB IT firms, they generally do not use branding or product positioning as a major marketing tool. Therefore, a lack of brand identity tends to